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Ideas and observations on business, marketing, economics and the world around us.
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What a City Street Reveals About Business
A street-level perspective on how location, customer habits and everyday decisions shape a business.

Clear Messaging Starts With Listening
Why understanding the questions customers ask can be more useful than adding another slogan.

The Economics of Everyday Choices
An approachable look at trade-offs, incentives and the decisions that quietly shape daily life.